Marketing playbooks for home service pros
Written by the team that builds these systems every day. No theory, no filler.
How to Rank in the Google Map Pack for Home Services
A step by step guide to ranking in the Google map pack for HVAC, plumbing, roofing, and other home service companies, including proximity, prominence, and review strategy.
Read the guideAnswer Engine Optimization: Getting Cited by ChatGPT and AI Overviews
How home service companies get recommended by ChatGPT, Google AI Overviews, Perplexity, and Gemini, with the content structure and schema that AI engines actually cite.
10 min readSpeed to Lead: Why the First 5 Minutes Decide the Job
Response time is the highest leverage number in home service marketing. Here is the data, the benchmark, and the automation stack that gets you there.
7 min readHow Much Should a Home Service Business Spend on Marketing?
Benchmarks and a simple model for setting an HVAC, plumbing, or roofing marketing budget based on revenue goals, average ticket, and close rate.
8 min readThe Google Business Profile Optimization Checklist for Contractors
A practical checklist to optimize a contractor Google Business Profile: categories, services, photos, reviews, posts, and the mistakes that trigger suspensions.
7 min readAI in Home Service Marketing: What Actually Works in 2026
A grounded look at where AI genuinely improves contractor marketing, from lead scoring and call analysis to content production, and where it still fails.
9 min readWhy Most Contractor Websites Do Not Convert (and How to Fix It)
The conversion problems we find on almost every home service website, from slow mobile load times to buried phone numbers and missing proof.
7 min readThe Seasonal Marketing Calendar for Home Service Companies
When to push HVAC, plumbing, roofing, and pest control campaigns through the year, and how to prepare demand spikes before they arrive.
8 min read
How Much Does HVAC SEO Cost in 2026? A Real Pricing Breakdown
Real monthly price ranges for HVAC SEO in 2026, what is included at each tier, why prices vary, and how long it takes before HVAC SEO pays for itself.
9 min read
Local SEO vs Google Ads for Contractors: Which Books More Jobs?
A side by side comparison of local SEO and Google Ads for contractors covering speed to results, cost per lead, cost per booked job, and when to use each.
8 min read
How Do You Rank #1 in the Google Maps 3-Pack? A Local SEO Guide
The 2026 ranking factors for the Google Maps 3-Pack plus a 10 step Google Business Profile optimization checklist for home service companies.
10 min read
Why Are My Google Ads Not Generating Leads? 12 Reasons for Home Service Companies
A 12 point diagnostic for home service companies whose Google Ads get clicks but no calls, covering budget, keywords, landing pages, tracking, and speed to lead.
9 min read
How Do Contractors Get Recommended by ChatGPT and AI Search?
How AI answer engines choose which local contractors to name, what llms.txt and schema do, and a six step test to check whether ChatGPT mentions your business.
10 min read
What Is a Good Cost Per Lead for HVAC, Plumbing, and Roofing in 2026?
2026 cost per lead benchmarks by trade and channel for HVAC, plumbing, roofing, and electrical, plus how to lower CPL without cutting spend.
9 min read
Google Local Service Ads vs Google Ads: Which Should Contractors Run First?
A side by side comparison of Google Local Service Ads and Google Ads for contractors, LSA cost per lead, whether Google Guaranteed is worth it, and how to dispute bad leads.
8 min read
How Many Google Reviews Does a Contractor Need to Rank and Convert?
Review count benchmarks by market size for contractors, why velocity beats total count, the star rating that wins calls, and a five step review request automation flow.
8 min read
Contractor Website Conversion: Why Your Site Gets Traffic but No Calls
Conversion benchmarks for contractor websites by trade, the eight above the fold elements every home service site needs, and how to track which pages produce booked jobs.
8 min read
How Should a Home Service Company Split Its Marketing Budget?
How much revenue contractors should spend on marketing, the Booked-Job Budget Split by revenue tier, seasonal adjustments, and what to cut first when cash is tight.
9 min read